There are several reasons that scams work, amongst which is that they play on our vulnerabilities, emotions, and embarrassment. When we get caught out by a scam, be it email, phone, post or even an old fashioned knock on the door, the reaction of the victim is often â€śI felt such a foolâ€ť.
Some scams have received enough publicity that we are unlikely to fall for them: the Prince in Nigeria wanting you to look after his millions in return for a share of them, the â€śMicrosoftâ€ť engineer telling you about your viruses on your computer â€“ and â€śshowingâ€ť you them. Whilst most of us know about these, newer scams are being dreamt up all the time: and with newness comes vulnerability.
There are very few of us who are completely immune to being fooled â€“ so much so that when I received an email from â€śAppleâ€ť I had to check within the office that it was malicious and not genuine. This email was NOT from Apple, nor from iTunes, nor from any associate within the Apple Mac company. Iâ€™m lucky, I have those around me who know and if I have the slightest inclining something is wrong Iâ€™ll check first. But the same canâ€™t be said of everyone.
And so, with this new scam, we are asking you all to let those that may be more vulnerable know about it and help to keep them safe. A good anti-virus will prompt you and ask if you really want to open the link and this, along with education, may well help keep more people safe from the scammers out there.