HTTPS – What You Need To Know

Making Your Website Secure

Hardly a day goes by without hearing another story about a company who has been hacked and it is your responsibility as a business to ensure that your website is as secure as you can make it.

Google agrees with this – and is forcing your hand now to change your site from http to https.

All websites were “http://www.whatever”; adding in the “s”, so “https://www.whatever” means that Google recognises that your website is legitimate, registered and secure.

This has been rolling out on a voluntary basis for some time but time is running out. If you don’t make your website “s” you will start getting penalised by Google.

4 reasons to make your website HTTPS:

SECURITY:  SSL protects your site's data and your website visitors. It encrypts data transferred over the web, such as form submissions and credit card transactions.

SEO: Google says it’s time to move your sites over to HTTPS. They are now giving a search ranking boost to secure sites. This means that you'll appear higher up on search engine pages with an HTTPS website.

E-COMMERCE: If you’re taking any payments on your website, SSL is non-negotiable. SSL is an absolute must for e-commerce and membership websites.

COST: The excuse used to be that SSL certificates were expensive, but the rapidly transforming web landscape has made switching to SSL practical and affordable.

It will initially cause a few issues, namely that Google will see this as a new website and therefore you may slip down the search rankings for a time.

This can be rectified with ongoing SEO work.

If your competitors haven’t moved to secure then it will place your business above them. Google is in the process of promoting https sites above plain old http sites so ultimately this will work in your businesses’ favour.

If you would like any assistance in changing your site to HTTPS, with SEO or any other help with website and data security please do get in touch.

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