What Has Happened To LinkedIn?

As it became more of an exercise in rubbernecking, we moved away from Facebook. Unable to keep up with the constant noise, we got bored with the chatter on Twitter. Instagram became a platform of self-loving, self-promoting, so-called influencers. But we had LinkedIn – our go to place for sanity and professional online networking. Didn’t we?

When lockdown descended upon us, I noticed more posts that would previously have seemed better placed on alternative social media platforms. But I put this down to people working from home, people needing more interaction, missing out on water-cooler chat, no longer crossing paths with colleagues in corridors, not being able to catch up with members of different departments in the kitchens and canteens…..

Reading more personal updates on what was once the preserve of professional posts has been OK – we are, after all, humans within our businesses. But. But. BUT. Now I am really struggling with LinkedIn – so much so that at times I can hardly bare to log in and check my timeline.

Once upon a time you would access LinkedIn and see updates from people who you were connected with running in a chronological order. This made, and still makes sense. I bothered to connect with you, you took the time to connect with me. I am interested in what you have to say, that is why we connected.

But lately I have found that I am lucky if I can sift through the updates I see on my timeline, whether I choose ‘recent’ or ‘top’ as my choice, to actually see a post from someone who is a contact of mine. Why? Because the entire darn timeline is full of posts from people I am not connected to.

........likes this….....

........commented on this........

........celebrates this……...

Hooray for them! Yay for them liking, celebrating, commenting. None of this is wrong – but this is pretty much ALL I get to see.

Am I to assume this means that out of my 600+ connections nobody is actually posting anything themselves? That everything that is being put on LinkedIn is being done so by people I am not connected to? That none of my connections have the time or inclination to write anything but instead are just hitting "like" to get noticed? Or do the LinkedIn Gods feel that all my connection’s posts are not of interest to me and instead what people like is of more relevance?

I am aware LinkedIn was acquired by Microsoft and they have been keen for a long time to have a share of the social media market – but currently the way they are delivering post to me is making my blood boil with frustration.

If there is any chance at all please can someone ask someone who knows someone to let me switch back to hearing what the very good people that I am connected to on LinkedIn are actually saying themselves? That is, after all, what I signed up for and why I bothered building those relationships in the first place.

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