Do You Need A Privacy Policy?

  • Does your website have a Privacy Policy?
  • Is it easily found?
  • Is it up to date?
  • Does it cover all the necessary requirements?

Reinforced by the implementation of GDPR, all UK-based online companies are required to be open with any users about how their personal data will be used. Translated from the techno-speak, having a Privacy Policy that your readers can access and that is up to date ensures that your website is ticking the legal boxes.

Writing your Privacy Policy isn’t going to be the most scintillating piece of web copy that you produce, but it is a non-negotiable aspect of your website. It should describe what personal information it collects, why it is collected, and how it is used. That in itself should keep your fingers busy on the keyboard breaking down those three segments, but you should also be disclaiming things such as whether you are using Cookies, how people can get any data you have stored deleted, and what data security measures you have in place.

Why you need a privacy policy

Here at Dolphin, we understood when GDPR came in that this wasn’t a simple exercise of asking our client base if we could keep sending them emails – as too many companies have been led to believe. Taking your customers data privacy seriously is not only ethical, it is also a legal requirement. Your Privacy Policy should outline all the measures that you are taking to maintain data security. Our own Privacy Policy outlines the stringent measures we ourselves have taken such as:

The use of strong SSL and TLS encryption for the transmission of personal information.

The use of both hardware and software firewalls to protect our servers from unauthorised access.

Providing ongoing training to any employees on the methods and tools DCULTD use to protect your information.

Encryption: FIPS 140-2 Validated 256 bit AES encryption for assured security.

Having a Privacy Policy in place gives your readers and customers an added trust factor – and also keeps you inline with UK legal requirements. Not having one on your website, or not having an accurate one, could land you in a whole heap of trouble…

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